piclist 2004\12\21\190843a >
Thread: PIC programmer pricing?
techref.massmind.org/techref/microchip/devprogs.htm?key=programmer
face picon face BY : email (remove spam text)(Olin Lathrop)



I have received quotes on getting individual complete kits for the EasyProg
PIC programmer (http://www.embedinc.com/easyprog).  The question now is do
you think hobbyists would buy them at $59 plus shipping?  This would include
the board and all the parts so you could build your own unit, plus the wall
wart and serial cable - truly all parts you need for an operational unit.

I'm not really trying to make money on the EasyProg, and this price includes
only the slimmest of margin.  OK I might as well tell you, my cost is $31
for the kits in quantity 50, $4 for the boards in quantity 100, probably
$1-2 in packaging, $2 to have them sent out, for a total cost of $39.  It
could never be sold as a for-profit product anywhere near $59, although
hobbyists often don't understand that.  You not only get all the parts, but
a lot of engineering and verification done for you.  The value is good, but
the real question is will anyone shell out $60 for a kit no matter how good
it is?  Any other suggestions for a price?  Even if hobbyist time is
considered free, what about hassle factor?  We see people here regularly
having problems with various dubious "no parts", "el-cheapo", or whatever
programmers.  Is $60 worth the frustration or does that not count?  (I'm
really asking).

I'd like to offer the kit, but I don't want to spend almost $2000 (boards
are already in stock) to find out it is either priced too high to sell or
too low to ever get my money back.


*****************************************************************
Embed Inc, embedded system specialists in Littleton Massachusetts
(978) 742-9014, http://www.embedinc.com
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